The Big Picture
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
Marketing
Five Emerging Trends in Database Marketing
First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
Beyond Can-Spam: E-mail Authentication
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the
Fashion Sense
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
Creating a Realistic IT Spending Plan
As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you
Getting Personal with Relationship Marketing
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.
Live from DMA Annual: Creative Integration
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
Connect the dots
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Salary Survey
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a