The art of the deal: Discounting for sales and profit
The appeal of catalog marketing for many is the unique blend of art and science. Without question, cataloging offers an outlet for creativity – while
Marketing
That’s our policy: Where do you fall on the customer service continuum?
Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned
the annual paper forecast: cautious Optimism
Though life has been good of late for catalog paper buyers, with ample supply and stable pricing, few are planning huge increases in paper consumption.What
A fishy title
Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on
The Black Dog, Holiday 1998
This catalog treats the buyer as a member of the Martha’s Vineyard community. It’s flattering,” assesses one judge. Indeed, The Black Dog, which originates
CUSTOMER RELATIONSHIP MARKETING: Building strong relationships
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
The Black Dog, Summer ’98
Which is the front and which is the back?” asks one puzzled judge about The Black Dog catalog. The tabloid-size cover depicts a young woman and what appears
The 10 BEST Production Breakthroughs
We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in
The 10 BEST Catalog Concepts Ever
Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs
The 10 BEST Catalog Prospecting Ideas
In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could