Mobile App Marketing Grows Up

| Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

Email Subject Lines and the The Law of Declining Significance

| Herschell Gordon Lewis

When creating an effective sales message, choose one key element your targets are most likely to regard as significant and subordinate the rest. Want that in more proletarian language? Laundry lists are weak selling weapons. Here’s more from Herschell Gordon Lewis on making email subject lines resonate with your customers.

INFOGRAPHIC: The B2B Ecommerce Evolution

| MCM Staff

Make no mistake; the B2B ecommerce software market is even bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds.

World Cup Brings Rise in Soccer, and Fùtebol, Searches

| MCM Staff

Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.

seo

Why SEO is your Frenemy

| Zeke Hamdani

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

How To Grow Your Global Marketplace Revenues

| Daniela Forte

Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.

Are Retailers Ready for Fast, Visual Mobile Ecommerce?

| Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.