7 Tips for Selecting Your Next Ecommerce Platform
With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?
Performance Mgmt
What to Do with Slow Moving Inventory
Slow moving inventory is an issue that retailers never want to have, but more likely than not, will. But that doesn’t mean you have to let slow moving inventory collect dust. Here are a few things you can do to either turn a profit or gain valuable customer appreciation.
5 Marketing Game Changers to Include in Your Strategy
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
Small Merchants Strike Out with Mobile Optimization
While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.
Performance Testing Key to Cyber Weekend Success
Want to get your site ready for the Holiday season? Test, test and test.
Training for the New Contact Center
Gone are the days when the contact center meant having a customer call a 1-800 number or send an email if they have a product question or concern. Nowadays, the shape of the contact center is one that meets the needs of the 24-7 consumer and in order to do that successfully it all comes down to training.
What the Marketplace Fairness Act Means for You
For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.
Making the Decision to Replatform
Swapping out your first ecommerce platform and transitioning to a new one can be scary and daunting. So where do you begin?
10 Tips on SEO Tactics
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
Several Retailers Named to the 2013 Online Trust Honor Roll
Retailers including Amazon, American Greetings, and Ralph Lauren earned spots on the 2013 Online Trust Alliance Honor Roll report for their high scores in privacy, security, and consumer protection on their ecommerce sites.