The Container Store Debuts Video Contest on YouTube
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
Social
How to Win Over the Hearts, Minds, and Business from Millennial Shoppers
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
5 Digital Marketing Trends and Predictions for 2016
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
How Buy Buttons Will Enable Social Commerce During the Holidays
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
Tis’ the Season of ‘Graming
Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.
Demi Lovato Influences Cyber Monday Shoppers
Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.
The State of Social Shopping
Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.
How To Mount the Most Successful Holiday Campaigns on Social Media Platforms
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth … Continue Reading →
How Customer Feedback Can Make or Break Your Black Friday
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.
Friending Facebook for Holiday Success: 5 Tips for Winning
It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.