Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
Omnichannel has become a standard practice in retail, but how well are companies achieving inventory visibility across channels that is so critical to its success?
In this infographic from Stitch Labs, see where the gaps are between omnichannel vision and reality, and what steps can be taken to see improvements.
PetSmart has selected an enterprise Order Management System (OMS) to help fuel its omnichannel operations, including it additional ecommerce platforms such as Pet360.com and PetFoodDirect.com. See how the system will help PetSmart get orders to online shoppers when and how they want them, enabling new features such as subscription and customized home delivery services.
A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.