Show Time
If it’s your job to select and develop products for catalogs, Websites, or stores, you know that trade shows are a way of life. You might even say that
Webchannel
Secrets to social media success
If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging
Borders to run its own site
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
Building up your e-mail file
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
Five truths for e-commerce
Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers,
Give Me MySpace
If you think online social networking is all about fun and games, you’re missing the boat. Social computing strategies represent a new frontier of marketing,
Secrets of Natural Search
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no
Privacy Witch Hunt Goes After Sears
Privacy alarmists have always thought the rest of us are a bunch of drool-bucket morons who can
When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,