Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 6/22/2018 GameStop Exploring a Buyout GameStop Corp. confirmed it is in “exploratory discussions” with third parties … Continue Reading →
Columbus Consulting International, a leading industry consultancy specializing in retail business processes and systems, announced today that EILEEN FISHER, Inc., the pioneer in eco-friendly designer fashion for women, worked to … Continue Reading →
Social advertising is powered by data to generate, target and deliver relevant brand messages. When done right, social ads can be extremely effective, enabling retailers to build campaigns around their specific goals and drive high ROI. Here is a deep dive look at the anatomy of the social ad.
Have a question about a product? Need help with an order? Trying to find an item in your local store? Where do you turn? Customer service. Here are four tips that will help your customer service team enhance the brand loyalty.
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 6/20/2018 Study Finds Young Shoppers Still Love Stores, Will Wait for Packages A new study of shoppers ages 14-24 by … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 6/15/2018 Same-Day Delivery App Curbside Acquired by Rakuten Tokyo-based marketplace and logistics supplier Rakuten has acquired … Continue Reading →
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.
New unified commerce and data analytics initiatives will provide rue21 with a customer-centric view of its business that will allow the retailer to better serve shoppers COLUMBUS, OHIO – June … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 6/19/2018 How overstockart.com Improved Its Shopping Cart Conversion Rate The shopping cart is a key component in … Continue Reading →
For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Here are five ways new brands can use the voice of the customer to drive brand awareness and increase sales.