Ecommerce and Catalog Impacting Back-to-School Spending

| MCM staff

Back-to-school shopping is no longer just about going to the mall for clothing and school supplies. This infographic from the National Retail Federation explains how catalogs are still a back-to-school driver, and how ecommerce is grabbing a bigger piece of the pie.

Backword: Engaging with Joaquin Ruiz

| MCM staff

Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.

The Top 20 Contact Center Metrics for 2012

| Penny Reynolds

The three main stakeholder groups are pretty obvious. The most important group is, of course, is your customer base. The second group is the senior management team. And the third group is your contact center workforce. We

How GaelSong’s Sales Rose 14.2% in November

| Tim Parry

GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.

How Steve Jobs Has Impacted My Life Every Day For 30+ Years

| Irv Brechner

With the invention of the personal computer, Steve Jobs basically spawned thousands of industries, and one could easily argue that all computers, regardless of brand, are descendants of those original Apples.

Catalog Critique: A Look Through Delphi’s Glass

| MCM staff

Our creative experts, Sarah Fletcher, president/creative director of Catalog Design Studios, and Neal Schuler, principal of Schuler Creative Consulting, reviewed Delphi’s 64-page spring 2011 edition