Across the street and into the warehouse
Time to visit the lifeblood of any catalog business: the distribution center. But to get to Orchard Brands’ DC from headquarters, you must cross the street.
Search Results for back to school
Lillian to get even more personal
It’s no secret that Lillian Vernon takes pride in personalization. After all, the venerable gifts and housewares cataloger was founded 56 years ago around
Sometimes One More Mailing Can Be Too Many
To prepare for peak season, Lenser recommends that highly seasonal businesses maximize the number of contacts to the house file, mailing separately versioned catalogs every four weeks and perhaps even every three weeks. But one of its clients, a multichannel school supply retailer, bucked the trend during back-to-school 2006.
Shoes spin-off for Schnee’s
Nestled in the American Rockies, hunting products retailer Schnee’s is a Montana landmark that’s had a catalog for nearly 20 years. The multichannel merchant is setting off on a new path with its spin-off title Shoes for Life.
New dogs learn old tricks
One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.
Everything old is new again
As soon as I arrived in Washington for the eTail conference last month, I was ready to be hit with the latest and greatest online technologies and strategies. And while there was plenty of talk about e-mail strategies, live assistance techniques, and Flex vs. AJAX, the big buzz about the show seemed to be
22nd ANNUAL MULTICHANNEL MERCHANT AWARDS
In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past
July Sales Roundup
For the most part, July was a kind month to the publicly traded companies tracked by MULTICHANNEL MERCHANT. So let
Back-to-School Shoppers Studying Direct Channels
Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.
FALL or NOTHING
The harsh new postal rates imposed in May are three months old. Mailers should be used to them, right? Think again. Many are still reeling and figuring