In 2017, we saw a tremendous number of changes happen in the retail industry. Artificial intelligence and virtual/augmented reality were just starting to take flight in terms of marketing to customers. Here is what several experts predict for 2018.
Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.
eBay has launched Image Search and Find It On eBay, using machine learning and artificial intelligence to let shoppers search for products using imagery on their mobile devices. See how this will shift the way customers search for items on the marketplace.
Perfect Corp. has partnered with QVC and Laura Geller New York to give mobile consumers the opportunity to virtually try on beauty products via artificial reality during live QVC broadcasts. Find out how QVC is making this happen in real time and how it views the potential for emerging AR technology.
West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.
Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.
Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM’s artificial intelligence technology, IBM Watson to connect to customers.
We’re still a long way from the superintelligence of the future. But AI is on the rise, and it’s already driving change in retail and consumer businesses. See what ways artificial intelligence will benefit retail and ecommerce.
The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced today the launch of a new interactive online shopping experience powered by IBM’s Watson.