Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.
Artificial intelligence is an integral part of the future of ecommerce. Profitable companies will understand how to make technology work in tandem with human counterparts rather than give in to fear that automation will replace people’s jobs.
While the terms “machine learning” and “artificial intelligence” are often used interchangeably, the main takeaway is that these advanced technologies offer better ways to solve complex planning problems. More organizations are recognizing their benefits to improve inventory forecasting accuracy and optimize stock replenishment.
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Here are five ways AI creates a personalized digital experience for customers.
Given rapid changes in ecommerce and growing expectations of always-on consumers, it’s no surprise that the sector is a hotbed of retail innovation, technology and investment. And a lot of it was on display at this year’s Shop.org conference in Las Vegas. Here’s a sampling of the new tech that was on display in the Innovation Lab.
Artificial Intelligence (AI) is showing up just about everywhere we look. Chatbots are having in-depth, multi-level conversations with customers, and can even respond appropriately to emotions they sense. Here is how AI is changing the retail landscape.
Jetblack, Walmart’s new invite-only, personalized shopping service aimed at busy moms in Manhattan and Brooklyn, allows members to get same-day orders fulfilled by texting them in, at $50 a month. It’s the latest example of the beast of Bentonville seeking to go upmarket and out-innovate main rival Amazon.
Shopping shouldn’t feel like a chore. It should be fun and convenient, delighting the customer at every turn. The next generation of AI will anticipate your needs before you do. Here is how AI and mobile fit into your ecommerce strategy.
Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.
Listening to current retail technology discussions, it’s safe to say that artificial intelligence is the early favorite for buzzword of the year, with countless taglines promising unprecedented productivity improvements based on AI. Here is what you need to know about AI and the difference between traditional and advanced forecasting.