Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
brands
Brands: Get in the Game or Get Played
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.
A Retail Brand That Rallies Customers – and Employees
To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.
Returns Policy a Key Differentiator in UK Market
Consumers in the UK market respond well when credit for returns is applied faster, attendees were told at Multichannel Merchant’s Growing Global conference.
Study: 83% of Retail Execs Say Supply Chain Not Optimized
In a new study from PwC, commissioned by JDA Software, 83% of retail executives said their supply chains were not optimized for omnichannel.
10 Ways to Quickly Address Consumer Complaints on Social Media
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
Merchants Look To Eco-Friendly Alternatives In Packaging
The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.
How to Reach the Constantly Connected Digital Shopper
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.
How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.