There is no slowdown in sight for global ecommerce, so now is the time to seize the moment. But before launching, there are many factors to process. Whether you’re a Fortune 500 or an SMB, you can drive prosperous cross-border growth if you tackle a few areas first. Here is a checklist of the high-priority items to consider.
Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.
Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.
What do Amazon, Netflix and Tesla have in common? They’re all data-driven companies that rely heavily on analytics. Here are several business models are working data differently.
A good Voice of the Customer program will help you improve your customer experience and gather insights that can be fed into a business strategy that resonates with their needs. Here are 6 steps to help you reach that goal.
Customer data is at the heart of a data-driven consumer focused marketing strategy. Understanding the story behind the data begins by knowing your customer. This infographic by Navistone takes a look at why you should be focused on your customer data in order to give customers what they want.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.
Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.
Going from smart to genius with your contact center is very simple. An intelligent contact center will use customer data to make their brands psychic, according to an article by Teletech. Bringing your contact center from smart to genius cultivates relationships between agents and customers and generates loyalty.