While the relationship between shipping options and cart conversion or abandonment is well established, the extent of the impact is shown in stark detail in a new report from ecommerce platform provider BigCommerce. More than two-thirds of consumers said they’ve abandoned a purchase based on poor shipping options.
At Ecommerce Operations Summit 2019, Hanko Kiessner, CEO of Packsize, Jamie Markland, associate director of operations at Boll & Branch and Rob Bass, chief supply chain officer at Best Buy, discussed their ecommerce packaging sustainability journey and the benefits realized. Here are some of the insights they shared.
Packaging is the last touchpoint of an ecommerce order, and it’s also a branding vehicle that has to protect your product. Sustainability is another imperative, as tons of excess materials end up in landfills and customer perception is a concern. Learn what brands are doing and how innovation plays a role in sustainability efforts.
Companies use a host of tools and processes to keep damage rates at an acceptable level such as quality control checks and returns tracking reports. But preventing damage during shipments isn’t just a better business decision, it’s a sustainability imperative. The problem is, almost no one is looking at it as one.
Meeting the increasingly high demands of ecommerce customers and helping shippers drive efficiency in their fulfillment operations were two of the main themes as UPS and Sealed Air jointly unveiled their packaging innovation center, located on the campus of UPS Supply Chain Solutions near its Worldport air hub in Louisville, KY.
The packaging you use in ecommerce and direct-to-customer shipments acts as an ambassador of your brand. How it appears, how it protects the contents and even how the product is packed can reflect positively or negatively on your company. This special report from Multichannel Merchant examines how merchants are working to balance packaging costs and customer experience through innovation and use of new systems and processes.