Google Makes Mobile the Primary Index for Search
Google has made a major change to its index. It is separating its index into desktop and mobile versions. See what this will mean for merchants and shoppers.
Is Google Trying to Kill the Mobile Popup?
As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.
How to Make the Most of Your Google Product Listing Ads
It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.
Google Updates Its Seller Ratings Program
Google has quietly been telling sellers that it is increasing from 30 to 150 the minimum number of reviews needed over the previous 12 months. See what this means for sellers and how it impacts their business going forward.
With Amazon and Google Encroaching, Retailers Defend Their Market Share with Individualization
While retailers have typically focused on competition amongst each other, their true competitors online are Amazon and Google. See how Amazon and Googles moves are impacting other online businesses.
Walmart Testing Drones for DC Inventory Management
Walmart has begun testing drones in its distribution centers for scanning inventory, completing in an hour what it would take two associates a month to do. This seems a more practical and easier to achieve use of the technology than home delivery, and will aid the company in its ecommerce fulfillment battle with Amazon.
8 Ecommerce Insights Google Analytics Won’t Provide
Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.
Walmart Enters Drone Airspace with Amazon, Google
Walmart asked the FAA to begin testing drones for home delivery, curbside pickup and checking warehouse inventories, joining Amazon and Google in the air.
Uber Reportedly Working with Retailers on Same-Day Delivery
Uber plans to provide dozens of retail and apparel brands in New York and San Francisco with same-day delivery, and is in talks with ecommerce platforms.
NASA Helps Google Skirt Drone Testing Rules
Google has been quietly conducting drone testing for the past year through a deal with NASA, effectively skirting FAA rules that Amazon has been abiding by.