The post-holiday period proved successful in terms of ecommerce traffic, according to the 2018 Holiday Retail Index by Verizon, with average daily traffic to the top 25 U.S. retailers up 7.5% on Dec. 27 and up 7.7% on Dec. 28 compared to 2017.
Forget Black Friday – Super Saturday is going to leave it in the dust in terms of holiday sales, according to figures from Customer Growth Partners quoted by Bloomberg, projected to reach $26 billion compared to $24 billion for the day after Thanksgiving.
Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.
Cyber Monday hit $7.9 billion in ecommerce sales, making it the largest online shopping day of all time in the U.S., according to data from Adobe Analytics, up 19.3% from 2017. Here are the full results from Cyber Weekend 2018.
The holidays are here! For email marketers, that means it’s finally time to start sending all the campaigns you’ve been agonizing over for months. Here are three tips to make your email marketing strategy merry and bright.
Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.
Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.
Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod’s Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.
Adobe released the results of its holiday shopping survey, estimating online sales will reach $124.1 billion, an increase of 14.8%, while offline retail spending is expected to increase 2.7%. Here are some other holiday predictions Adobe made based on its consumer research.
Holiday spending in the U.S. this year is projected to exceed $1.1 trillion, up more than 5% from 2017, according to an annual consumer survey from Deloitte, with $128 billion coming from online sales, about a 20% increase. Here are the rest of the projections for the holiday shopping season.