It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.
Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.
Through custom-created greeting cards by Hallmark Business Connections, the B2B subsidiary of Hallmark, Walgreens was able to deliver messages of gratitude to customers. Here is how the initiative created more brand loyalty between both companies and customers.
Target announced it is shuttering its Cartwheel Perks program and will provide a better program down the road. See what Target is planning as it aims to revamp its mobile app.
What do customers want from brands these days? It’s value. Today, value is everything to the customer, especially when it comes to price, product and quality.
Consumers may still be pondering resolutions for 2017, but brands seeking to win or reinforce consumer loyalty have already put enhancing rewards programs at the top of to-do lists for the new year. Here are how several major retailers are enhancing their rewards programs.
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.
Building on Old Navy’s recent debut in mainland China and Gap’s growing store base in the world’s second largest apparel market, Gap Inc. highlighted China as its largest growth initiative, where it expects sales to reach $1 billion in three years.