To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.
As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.
One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.
Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.
2016 saw some huge developments in the world of ecommerce. From leaps in social media and mcommerce to pushing the boundaries of omnichannel strategies, ecommerce made some significant moves forward. So what is in store for 2017? Here are a list of predictions and trends to look forward to this year.
Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →
When you have a successful and thriving brand in place, but feel the need to launch a new brand, the task may be tedious and daunting but necessary to fill in any gaps. Here are 10 ways to ensure successful execution of your new brand.
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.