It’s all about giving customers what they want, and each year leading up to Thanksgiving week, retailers are doing exactly just that. Promotions are increasing and retailers are targeting customers with deeper offers. This is just a little of what is happening as retailers get closer to the holiday season.
Houzz, the platform for home remodeling and design, launched Visual Match, a new visual recognition tool that makes it easy for people to discover and buy on Houzz the types of products and materials that inspire them in photos.
With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. Here is how email marketing can be beneficial for retailers as they head into the holiday season.
Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice.
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
Google has quietly been telling sellers that it is increasing from 30 to 150 the minimum number of reviews needed over the previous 12 months. See what this means for sellers and how it impacts their business going forward.
Today, with access to social channels, customers are interacting with brands and other customers in real-time. This is why customer service should be in tip top shape when it comes to engaging with customers. Here are ways to make the experience a good one.
Is virtual reality part of retail’s future? And even more importantly, is it necessary? One retailer is getting ahead of the curve, find out who and whether or not virtual reality could build a bridge between ecommerce and bricks-and-mortar.
As it struggles to woo more 20-something shoppers and faces fast-fashion competition, Abercrombie & Fitch announced plans to close 60 U.S. locations. Omnichannel and DTC were bright spots in a tough Q2, with DTC now representing 23% of sales. See what executives said about efforts to tweak its brand positioning and improve results.
How are you preparing for the holiday season? Preparing for the busy season ahead is vital for your business. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.