What Ecommerce Retailers Need to Translate in a Global-Local World
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Marketing
Which Online Marketplaces Are Best for Your Business?
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
Brick and Mortar Retailers Capitalize on Beacon Opportunity
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
Decluttering the marketing channels with personalization
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Amazon Plans New Online Advertising Program
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
Looking at Marketing Performance from the Outside In
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
What’s in your Holiday Toolkit?
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
Pre-Holiday Power-Up: Building Better Subscriber Profiles
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Jewelry, Apparel Drive July Boost in Online Sales
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
Sleepy’s Sees Revenue Growth after Website Redesign
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.