Amazon Tests Product Listing Ads
It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.
Marketing
Bed Bath & Beyond Tests New Membership Program
Will Bed Bath & Beyond move on from its longstanding coupon program? See why the company is testing a new membership program and whether this is a good move for the company.
Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
The Next Generation of Batch and Blast
With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging.
4 Marketing Campaigns to Retain New Shoppers during the Holidays & Beyond
During the holiday season, retailers see at least 21% of shoppers who have low brand affinity given the influx of new holiday shoppers. See how you can use the holidays as a way to retain those new shoppers post-holiday.
Brands Double Down on Rewards, Experts Want Easy, Meaningful
Consumers may still be pondering resolutions for 2017, but brands seeking to win or reinforce consumer loyalty have already put enhancing rewards programs at the top of to-do lists for the new year. Here are how several major retailers are enhancing their rewards programs.
Lessons Retail Marketers Can Learn from HBO’s “Westworld”
Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.
Millennial Consumers Want It All
As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.
Selling Consumer Packaged Goods in a Social Media World
Today, 76% of consumers will purchase consumer packaged goods online. This leads to brands spending $5.97 billion on digital marketing for these products. This infographic by Adaptly illustrates those challenges are and how to solve them.
Meeting the Expectations of Today’s High-Tech Shopper
Are consumers who shop for high-tech devices like laptops, tablets and related accessories different than the average shopper in terms of purchasing behavior and preferences? A study by UPS takes a look at the behaviors and preferences of the high-tech shoppers.