How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Marketing
SLI Systems Helps Cache.com Create Increased Conversions
Cache has seen an 88% increase in the conversion rate among site search users since implementing SLI’s full-service Learning Search solution for its Cache.com website.
Leveraging the Power of Social Proof
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
3 Retail Trends You Have to Know in 2013
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Knowing How Your Customers Shop is the First Step
My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.
How Online Sellers Can Make the Most of Amazon
It’s clear that the opportunity is there for third-party retailers, but there is a difference between listing your products on Amazon and being successful on Amazon. Oftentimes the difference for retailers lies in their ability to meet Amazon’s customer service expectations and increase their product visibility.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Mobile Puts E-Tailers Right In Your Hands
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
3 Crosschannel Trends You Have to Know in 2013
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it … Continue Reading →