Loyalty and the Rise of Gen Z
By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.
Millennials
Is Marketing to Millennials Making Us Miss the Obvious?
My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked-about cohorts – millennials and Generation Z. Here is how to effectively market to both these demographics.
6 Reasons Retail Brands Should Invest in Corporate Social Responsibility
Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.
9 Key Trends in Digital Marketing for 2018
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.
How More Brands Are Choosing to Build Loyalty by Giving Back
When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.
An Inside Look at The Millennial Shopper
Known as the largest generation in U.S. history, Millennials are changing the retail shopping game. Here is an inside look at the Millennial shopper and how to market to them.
How to Market to Your Millennial Shopper
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
How to Engage the Millennial Shopper
How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.
Millennial Consumers Want It All
As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.
Selling Consumer Packaged Goods in a Social Media World
Today, 76% of consumers will purchase consumer packaged goods online. This leads to brands spending $5.97 billion on digital marketing for these products. This infographic by Adaptly illustrates those challenges are and how to solve them.