News

Nearly 100 years ago, many growing communities in the U.S. viewed the mail order catalog as a villain stealing money from local businesses. Some – including

You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate

The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be

On Dec. 30, one month prior to the Super Bowl, The Gift Exchange (www.TheGX.com) launched three Websites selling food packages licensed by the Baltimore

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies)

The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management