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For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover,

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping

Shopping on a Website with poor navigation is like driving cross-country without a road map. Sure, customers may eventually reach their destination, but

When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

Three years ago, the onion seed cataloger Greg Anthony’s Seed Co. bought Ronninger’s Seed & Potato Co.-a small potato cataloger that mailed fewer than

Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations