Often the focus in direct mail is on the main attributes: Offer, creative and database. Most marketers focus on these to generate a higher response for their campaigns. While essential, other elements of a mailing campaign you may not have considered can be instrumental in generating at greater ROI. Here are 8 tips to consider.
Small merchants can transform their shipping and mailing operations into an asset rather than a nuisance and cost center. A focus on quick wins that add up over time can fatten your profit margins while delivering increasingly better customer experiences. Learn how refining your strategy can lead to business improvement.
Endicia CEO Amine Khechfé shares some more best practices for making returns of items purchased online easier for consumers.
Investment advisory service The Motley Fool sees the recent acquisition of ShipStation by Stamps.com as a huge positive for the company.
Endicia’s first-of-its-kind “pay-on-use” returns system allows online retailers to send non-prepaid USPS return labels, so postage is only deducted if the returned item hits the mail stream.
Stamps.com, provider of USPS postage online and shipping software announced its integration with cloud-based ecommerce service company ChannelAdvisor, according to a press release. It will give ChannelAdvisor customers new tools to streamline their order fulfillment process.