Without a central source of truth, tracking down accurate, current product data can feel like running a maze in search of that elusive piece of cheese. Manual processes reducing efficiency and slowing down marketing teams. And time and resources used on organizing disconnected data take away from building rich content to drive conversions and ROI. It doesn’t have to be this way, though.
Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.
Supply chain standards body GS1 has released a readiness test kit to help retailers, brands and manufacturers and solution providers prepare for a 2027 transition to data-rich 2D barcodes. While some retailers have balked at the transition cost of upgrading POS hardware and software, GSI said most are onboard with the program.
As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.
If an eager shopper comes to your website with a product in mind and high purchase intent, but then hits a “no results found” page, at best they’ll attempt a couple of variations of the term before bailing and heading to a competitor. To avoid this bad scenario, here are some tips to quickly redirect shoppers and give them options.
Since consumers now search for information in a variety of places throughout the sales cycle — in-store, search engines, retail sites, third-party review sites, etc. — providing consistent, accurate and complete product data is the best way to ensure a great omnichannel shopping experience for your customers. Here are 4 ways that product data is impacting retail tech trends.