Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
As retailers strive to deliver on improved customer experience, one area they are concentrating on is integrating social media into their contact centers.
Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.
Maintaining social media accounts for marketing and customer service is a “must-have” for businesses these days.
Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth … Continue Reading →
Mike O’Brien isn’t the only Multichannel Merchant editor you need to follow on Twitter, no sir. We definitely think you should also follow our Managing Editor, Tim Parry, too!
These days our Senior Editor Mike O’Brien is plenty busy doing many things for Multichannel Merchant so we thought we would give him a little shoutout by asking all of you, our readers to start following him on Twitter.