A/B Testing Archives - Multichannel Merchant

4 Ways Company Leaders Can Inspire a Culture of Experimentation

November 28, 2018 | Angie Stocklin

Gone are the days when brands could rely solely on their former triumphs or strong brand awareness to emulate past successes. Rather, experimentation is critical in the digital age. Here are four ways to foster a culture of experimentation in your company.

8 Steps to Building an Established Ecommerce Business

August 30, 2018 | Helen Cartwright

Have you ever wondered what you can learn from already established online businesses? Here are eight steps that will get your ecommerce business up and running.

Crafting A More Robust Cart Recovery Strategy

February 24, 2017 | Greg Zakowicz

With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.

The Next Generation of Batch and Blast

January 3, 2017 | Greg Zakowicz

With segmentation tools, recommendation engines, and easy-to-use lifecycle messaging automation, you can actually make batch-and-blast emails relevant to the individual consumer. Here is how you can use these tools to revive your batch-and-blast messaging.

4 Marketing Campaigns to Retain New Shoppers during the Holidays & Beyond

January 3, 2017 | Kristen Hamerstadt

During the holiday season, retailers see at least 21% of shoppers who have low brand affinity given the influx of new holiday shoppers. See how you can use the holidays as a way to retain those new shoppers post-holiday.

The Downward Spiral of Legacy Email Marketing

November 10, 2016 | Daniela Forte

Email marketing is one of the most powerful and potent tools available to ecommerce and retail marketers. This infographic by Reflektion highlights the reality of the shopper’s inbox.

7 Factors That Dominate Ecommerce Email Marketing

November 9, 2016 | MCM Staff

Email marketing makes for the most effective ecommerce marketing channel at a staggering 15.8%. So, what email marketing factors dominate the most in ecommerce sector? This infographic from Email Monks will drive you to a successful ecommerce email marketing session.

3 Ways To Make Your Email Marketing Work For You

November 1, 2016 | Lisa Manthei

Email marketing is king; it’s used in more than 90% of organizations. Well-executed email marketing strategies can net 3,800% ROI, with 20% of companies reporting returns north over 7,000%. Here are several ways to make email marketing work for your business.

6 Ways to Use Facebook to Build Email Lists

October 27, 2016 | Michael Lundberg

Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook.

UPS, United Parcel Service, FedEx, United States Postal Service, USPS, Shipping/Delivery, shipping, holiday forecast, holiday peak 2014, 2014 holiday, retail, ecommerce

6 Things Retailers Are Doing Right Now to Prepare for the Holiday Season

October 26, 2016 | Cheryl Amaya

Tis the season to focus on holiday sales. Since it’s November, there’s not enough time to do a site redesign. With no time to waste, here are six timely strategies and tactics retailers are implementing to attract shoppers and increase sales this holiday shopping season.

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