4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

Google Shopping

Creating Dynamic PPC Ads on Google Shopping

| Rob Van Nuenen

Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. As a merchant you sometimes need to create hundreds of PPC ads for every product, aligned with pricing and inventory. Although this may seem overwhelming, it’s simpler than you think – using a data feed.

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CPG Brands, Know the New Ad Playbook

| Jordan Rost

Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket. 

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iOS 14.5 and Ads: What I’ve Learned So Far

| Dean DeCarlo

Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.

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The New Ecommerce Landscape: Where You Should Invest

| Meghan Stabler

The arrival of COVID-19 in early 2020 clearly had an enormous and unexpected impact on retail sales channels but the fundamental goal for merchants remained the same: Provide a great product and exceptional customer experience. So here we are, in the new ecommerce landscape. Here’s what you need to focus on to succeed.

Facebook dynamic ads

The How and Why of Facebook Dynamic Ads

| Burkhard Berger

Facebook is constantly expanding its advertising offerings by creating new features to help advertisers get the most out of the platform. One such feature is Facebook dynamic ads. So, what are they and how do they work? And why you need them to help you meet your marketing goals? Here’s how they work and how you benefit.

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Tealium Raises $96M, Hitting Unicorn Status

| Mike O'Brien

Tealium, a provider of data orchestration software, has raised $96 million in a new funding round, landing the company in the unicorn territory of a $1.2 billion valuation as it looks to accelerate its product development, customer and sales teams. The total raised to date is $231 million.

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Four Views on Retail, Ecommerce Entering 2021

| Mike O'Brien

You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere as consumer flocked online. To take a look into what we can expect in 2021, four experts offer their views and some bold predictions.

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DTC Brands: Don’t Overlook TV to Drive Traffic

| Adam Seaborn

TV has the reputation of being a highly untargeted, legacy media platform that is expensive, largely unmeasured and sometimes a vanity purchase by CMOs who want to see their brand’s name on the big screen. But TV can not only improve brand awareness, authority and recognition, but help lower CAC and improve ROAS.

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Mobile Apps in 2021: TikTok, Ad Spend and Livestreaming

| Mike O'Brien

Cyber Weekend 2020 presented yet more evidence of the the monster that is mobile commerce: 40% of Black Friday sales were from smartphones, Adobe said. As mobile apps going hand-in-glove with this phenomenon, we talked to Lexi Sydow of App Annie about mobile app trends to follow in 2021, including TikTok and livestreaming.