Advertising Archives - Multichannel Merchant

‘Tis the Season for Marketing Fraud Bots

November 25, 2019 | Siddharth Deb

Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it’s more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3

November 11, 2019 | Douglas P. Clement

Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.

5 Ways AI Creates a Personalized Digital Experience

May 31, 2019 | Michael Gerard

Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Here are five ways AI creates a personalized digital experience for customers.

Dynacraft Sees Strong Results with Improved Product Visibility

April 4, 2019 | Daniela Forte

As ecommerce continues to grow rapidly for bicycle company, Dynacraft it became evident that it needed to enhance visibility to its customers, particularly in its children’s bicycle category, particularly ahead of the 2018 holiday season.