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Embrace Connected TV Now or Get Left Behind

| Shane Ragiel

Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.

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First-Party Data: The Need is Real for Brands

| Pam Erlichman

Brands now have little choice but to build marketing and advertising initiatives around first-party data that consumers freely opt to share. But there are rules – and I’m not referring to GDPR, CCPA, CPRA or any other privacy law. The rules center on establishing trust.

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Facebook Remarketing For Beginners

| Melissa Harmon

Facebook remarketing can be effective as your audience already knows you or your brand. With this prior knowledge, you can run ads that show what they want, like the stuff left in their shopping cart. And as you’ll know later on, you can use retargeting on Facebook to recapture your audience’s attention.

Ecommerce Marketers: ROAS Measurement Mistakes

| Darwin Liu

Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring return on ad spend (ROAS), here are four common pitfalls that ecommerce marketers must know how to navigate.

ecommerce technology

Is Automated Ecommerce Technology Sabotaging Your Business?

| Elaine Kwon

As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

Google Shopping

Creating Dynamic PPC Ads on Google Shopping

| Rob Van Nuenen

Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. As a merchant you sometimes need to create hundreds of PPC ads for every product, aligned with pricing and inventory. Although this may seem overwhelming, it’s simpler than you think – using a data feed.

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CPG Brands, Know the New Ad Playbook

| Jordan Rost

Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket. 

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iOS 14.5 and Ads: What I’ve Learned So Far

| Dean DeCarlo

Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.

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The New Ecommerce Landscape: Where You Should Invest

| Meghan Stabler

The arrival of COVID-19 in early 2020 clearly had an enormous and unexpected impact on retail sales channels but the fundamental goal for merchants remained the same: Provide a great product and exceptional customer experience. So here we are, in the new ecommerce landscape. Here’s what you need to focus on to succeed.