augmented reality Archives - Page 3 of 3

Build.com Launches a New Augmented Reality Experience

November 15, 2017 | MCM staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.

Target Launches New AR Feature on Mobile

October 26, 2017 | Daniela Forte

Target is throwing its hat into the augmented reality ring with its launch of a “See It in Your Space” feature on its mobile website. Find out how the company is changing the way people shop for furniture.

L’Oreal Announces New Augmented Reality Beauty App

July 11, 2017 | Daniela Forte

L’Oréal and Perfect Corp announced a global partnership that will integrate makeup collections from L’Oréal brands worldwide in YouCam Makeup, an augmented reality beauty app.

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