Wayfair is taking on Amazon and Alibaba with its own one-day shopping event called Way Day, promising Black Friday-like deals on home furnishings, décor and home improvement items on April 25. Other perks of the day include free shipping on all orders. Here is what led to Wayfair’s launch of the event.
The holidays may be over, but the insights from a bustling holiday season is not. This infographic by Workarea takes us back to some of the busiest days of the season.
This year, shoppers pulled their holiday digital spending earlier than ever, marking a massive shift. Instead of waiting for Black Friday and Cyber Monday deals to hit, they started the Wednesday before Thanksgiving to get a jump on holiday shopping and that momentum carried on throughout the weekend.
Cyber Monday hit a new record as the largest U.S. online sales day in history, with $6.59 billion in sales, up 16.8% from $5.6 billion in 2016. Here is an overview of how the rest of the weekend went for retailers.
A record $5.03 billion was spent online this Black Friday, up 16.9% from $4.3 billion in 2016, according to data from Adobe. It’s also been a very mobile holiday thus far, with more than half of ecommerce traffic coming through smartphones or tablets for the first time, Adobe reported.
Seventy-five percent of Americans plan to shop over Cyber Weekend, the traditional kickoff to the holiday shoppping season, according to a new survey from Deloitte, spending an average of $427, up slightly from $400 in 2016.
Online sales are expected to reach $107.4 billion this holiday season, according to a study by Adobe. See what other predictions are expected as the holiday season gets closer.
Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers.
A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.