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Your Brand World Amid Virtual Worlds

| Victoria Kurzweg

The future of brand-building is more than storytelling and design – it’s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.

Struggling Sears Looking to Sell DieHard Brand

| Daniela Forte

Sears could potentially sell off select assets including its popular DieHard battery brand, according to The Wall Street Journal, with parent company Transform HoldCo hiring Guggenheim Partners to advise it after receiving inquiries from potential buyers.