![](https://multichannelmerchant.com/wp-content/uploads/2018/12/holiday-mall-traffic-feature-300x159.jpg)
Holiday Shoppers Still Value Stores, But Only With Lots of Brands
Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.