Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.
Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.
The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.
Consumers are giving brands a huge thumbs down when it comes to the overall shopping experience. According to a new study from Oracle and Customer Bliss, an overwhelming 82% of respondents said they had a disappointing or upsetting shopping experience, and 78% said they had been dissatisfied with a customer service experience.
Brands selling through stores and websites might see Amazon’s explosive growth as their biggest threat. In fact, the online giant may offer brands their biggest opportunity. Here is how some of today’s agile brands are growing on Amazon.
Walmart announced it is launching four new private brands in the apparel category, two for women and one each for men and children. The company said the new brand rollout is intended to create a one-stop destination for fashion as well as everyday essentials, electronics and the rest of the broad assortment of categories.