Target reported strong Q2 performance, with 34% growth in ecommerce sales, nearly 75% of which was attributable to its same-day order fulfillment strategy including buy online pickup in store, curbside pickup and local delivery. The retailer beat expectations on earnings, comp growth and revenue, and raised 2019 guidance.
Buy online pick up in store
With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.
Stein Mart has become the latest retailer to partner with Amazon, betting that increased traffic to the ecommerce giant’s lockers in the back of its stores for order pickup and returns will translate to sales for the struggling discount chain. The lockers will be located in about 200 of Stein Mart’s 283 stores by early June.
Joining a growing group of retailers eager to match the heightened expectations of today’s shoppers and save on delivery costs, youth apparel seller rue21 has partnered with Mastek to offer buy online pickup in store (BOPIS) at its 700+ store locations. The rollout began in January and is expected to be completed by the end of March.
Free shipping for ecommerce orders is an increasingly high priority for U.S. consumers, who are also embracing buy online pickup in store, according to a new Consumer View report from the National Retail Federation. The report found that 75% of consumers expect free delivery even on orders under $50, up from 68% last year.
Retailers lowered the bar for Christmas season fulfillment, then easily cleared it, according to Kurt Salmon. Ninety-three percent of retailers tracked were able to process and deliver customer orders by the last guaranteed delivery date. But 33% of them ditched their last order promise date as Christmas approached.
Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the service, compared to 64% of British retailers providing its cousin, click and collect, according to a report from OrderDynamics. Retailers here were also found lagging in other categories.