Brand loyalty plays a crucial role in retail success. But the consumer behavior dynamics are constantly evolving, and recent trends indicate a significant shift in how they approach purchasing decisions. With rising price consciousness, there are valid concerns about the potential erosion of brand loyalty as consumers prioritize cost savings over allegiance, for both everyday brands and luxury sellers.
For 16 years, Alen has been selling its a top-rated air purifiers on Alen.com and Amazon. Now the company has expanded into retail, with product in 300+ Lowe’s stores, with potential for expansion. Alen has seen sales climb 210% growth since 2020. The CEO and the COO of Alen talk about the company’s growth and channel approach.
A lot has changed since the onset of the pandemic but supply chain disruptions continue to evolve. While the degree and nature of disruptions differed for every company, almost all discovered many hidden supply chain imbalances. Here are a few ways SMBs can make the best of these turbulent times and keep things humming.
The situation in the parcel industry — high shipping rates, increased surcharges and shipping delays — is a convergence of many complex issues, including supply/demand imbalance, a rough economy and geopolitical woes. Let’s take a closer look at how ecommerce and government laws have disrupted supply chains.
When we consider the unpredictability of the last couple of years, overstocks seem a forgivable choice. Retailers who understandably erred on the side of overstocks during the pandemic are now stuck with a mountain of goods they can’t shift. One thing’s for certain: spreadsheets and outdated technology won’t solve the problem.
As shoppers are back in stores, retailers now need to determine which COVID innovations they will keep and how those measures will mature over the long term. This will help maximize the value of COVID innovations, bringing the benefits of digital to brick-and-mortar and scaling capabilities to accommodate long-term needs.
There’s just no going back to the “before” supply chain. Future generations will likely forget the lessons of the early 2020’s and make the same mistakes, but for now we’ll contend with the “new normal.” This dynamic state of affairs is going be with us for the foreseeable future. Here are 5 trends to look out for as we move forward.
For shippers worried about the pressure to green up their shipping operations, and the associated costs and resources required, there’s good news. It’s not only the right thing to do for the earth but can be good for your business as well. Here actions you can take now to improve your sustainable shipping.
Underscoring the growing importance of sustainability and an environmental focus among values-conscious consumers when choosing brands, a new survey of shoppers in the U.S., the UK, Germany and France showed just how much these issues matter during the purchase decision process. Photo credit: Charles Etoroma on Unsplash
The United Kingdom experienced the highest degree of ecommerce penetration in 2021, according to data from MasterCard, with the United States in the middle of the pack among 15 markets covered, and most countries seeing their peak in the early stages of the pandemic as stores locked down.