brand marketers future boy

A Look Back and Ahead: Lessons for Brand Marketers

| Udayan Bose

While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.

shoppers on retail queue covid-19

2020 Year in Review: Retail Upended, Reset Continues

| Mike O'Brien

As 2020 comes to a close, it’s time to reflect back on a wild and crazy year in retail, to paraphrase the Festrunk brothers from Saturday Night Live. COVID-19 came in like a wrecking ball in February and March, causing widespread shutdowns that hit retail especially hard, leading to hockey-stick growth in ecommerce.

bopis fraud

3 Ways to Prepare for BOPIS Fraud This Holiday Season

| Erika Dietrich

As consumers have begun holiday shopping earlier than ever, merchants are expecting historical peak trends, and fraudsters will try to take advantage of this. To prepare for the uptick in BOPIS fraud this holiday season, consider enacting both short-term and long-term fraud mitigation strategies to protect yourself and your customers.

FreshDirect truck feature

Ahold Delhaize Acquires Majority Stake in FreshDirect

| Mike O'Brien

Dutch supermarket company Ahold Delhaize, owner of Giant and Stop & Shop, has acquired a majority stake in Bronx, NY-based delivery provider FreshDirect, giving it a leg up on ecommerce fulfillment as e-grocery is exploding amid the pandemic. Centerbridge Partners is also acquiring a 20% stake in FreshDirect.

curbside pickup sign omnichannel

Pandemic Highlights Omnichannel Shortcomings

| Mike O'Brien

The ability to delivery a high-quality omnichannel experience has never been more critical than during the post-pandemic era, but most brands aren’t prepared to meet consumer expectations, according to a report from NewStore. Not surprisingly, providing safety and convenience were atop the list of winning practices cited.

supply chain illustration

Leveraging Data in Supply Chain Management’s New Normal

| Andrew Tunstall

From suppliers to logistics providers to manufacturers and retailers, the extended supply chain is pursuing omnichannel connectivity in an effort to deliver innovative customer experiences, streamline operations, reduce costs and improve flexibility and resiliency. But packaged commercial OTS software and data silos won’t cut it.

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Adobe Predicting Busy Santa: Holiday Ecommerce Sales Jumping 33%

| Mike O'Brien

In the peak holiday season like no other, Adobe is calling for a 33% increase in holiday ecommerce sales from Nov. 1 through Dec. 31, hitting a record $189 billion, equal to two years’ growth from a single year, as retailers, carriers and solution providers alike gear up for a blowout.

shopping malls

How America’s Shopping Malls Can Thrive As Ecommerce Grows

| DeAnn Campbell

Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.

Sizing Matters: How Tech, Standards Are Working to Solve Apparel Returns

| Mike O'Brien

Issues with sizing and color conventions have probably been an issue since the invention of clothes. And with so much shopping now driven online by the pandemic, combined with generally liberal return policies, apparel returns have exploded. New technology solutions and industry standards are both working to solve the problem.

team around table illustration feature

In-House Marketing Teams: Providing Value During and After COVID

| Shannon Denton

In many respects, COVID just accelerated what was already impressive growth of in-housing marketing teams. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations. Here are 3 critical ways this can happen.