There’s just no going back to the “before” supply chain. Future generations will likely forget the lessons of the early 2020’s and make the same mistakes, but for now we’ll contend with the “new normal.” This dynamic state of affairs is going be with us for the foreseeable future. Here are 5 trends to look out for as we move forward.
For shippers worried about the pressure to green up their shipping operations, and the associated costs and resources required, there’s good news. It’s not only the right thing to do for the earth but can be good for your business as well. Here actions you can take now to improve your sustainable shipping.
Underscoring the growing importance of sustainability and an environmental focus among values-conscious consumers when choosing brands, a new survey of shoppers in the U.S., the UK, Germany and France showed just how much these issues matter during the purchase decision process. Photo credit: Charles Etoroma on Unsplash
As the pandemic settled in, many were looking to escape urban environs and get back to the land. Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and MDM, and a keynote at Ecommerce Operations Summit (Aug. 17-18, Nashville) talks about how her team met this new demand and improved processes along the way.
Most anticipate that a return to normal will be gradual and cautious even after the virus has been subdued, and different consumer segments will have varying levels of optimism on those timelines. For advertisers, building seamless digital experiences, and positioning products to appeal to differing segments.
A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.
While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.
As 2020 comes to a close, it’s time to reflect back on a wild and crazy year in retail, to paraphrase the Festrunk brothers from Saturday Night Live. COVID-19 came in like a wrecking ball in February and March, causing widespread shutdowns that hit retail especially hard, leading to hockey-stick growth in ecommerce.