Business marketers booming
For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue
Cross Channel
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
Making good ideas work
Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase
Women’s apparel buyers return
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
Still waiting for the holiday rush
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers
On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing
Fulfilling Urban’s legend
As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban
Get in on the party
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
Resolving the Disconnect Between Catalogers and Web Merchants
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.