Building a community came naturally for casual men’s shorts and apparel brand Chubbies, as it’s the approach the company has taken from the very beginning. Here is what Chubbies is doing to build a community for its brand.
Customers are at the center of everything Gap Inc. is doing today as it works to turn around its organization and be a leading omnichannel retailer, a digital executive told attendees at eTail West. See what he had to say about the company’s ongoing evolution, and its reliance on tools like data analytics and continual testing and learning in pursuit of success.
In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”
While 92% of consumers fail to complete ratings and reviews, 82% rely on them to make purchasing decisions. But there’s actually hope in the “silent majority” and it starts with bridging the gap between timely customer feedback and the brick-and-mortar shopping journey.
Online brands must respect consumers’ data privacy if they expect to build strong customer relationships, according to a recent study by SAP SE. Here are some other expectations from consumers and how they can impact your brand.
Unhappy customers happen everyday. This is why it is so important to make sure you do everything you can to turn a frown upside down. Here are 10 steps to help you handle an unhappy customer.
A new report published by Multichannel Merchant and Brightpearl, a provider of retail management systems, found 87% of retailers agree omnichannel is a critical business function, yet only 8% believe they have mastered it, an enormous gap between importance and execution.
2017 will go down as the year merchants realized there is no longer any margin for error. Retail is moving so fast that automation is essential for survival. Here are five trends that will drive ecommerce excellence this year.
A strong customer experience is the best way for retailers to cultivate positive consumer opinion. While that may seem turnkey, consumers’ expectations are constantly rising; no longer can a brand provide the best customer experience within their industry – the experience must transcend through verticals and be the best ever, period. Here are six ways to gain lean UX success.
With the booming popularity of IoT devices, marketers might feel overwhelmed when it comes to tapping into the potential of all that customer data. Here is how retailers can make better use of the wealth of data to enhance the customer journey.