To say that 2018’s Cyber Monday was a digital doorbuster is a colossal understatement. Nov. 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. Here are some specific insights from this year’s holiday shopping season that should help as you plan out next year’s strategy.
Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld. The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.
Black Friday and Cyber Monday are bonanzas for online sellers. But there could be a downside this year thanks to the Supreme Court’s South Dakota vs. Wayfair decision, which says states can charge online retailers’ sales tax, regardless of the company’s physical location. Here are 4 things to keep on top of heading into the holidays.
Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
This year, shoppers pulled their holiday digital spending earlier than ever, marking a massive shift. Instead of waiting for Black Friday and Cyber Monday deals to hit, they started the Wednesday before Thanksgiving to get a jump on holiday shopping and that momentum carried on throughout the weekend.