As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.
The California Consumer Privacy Act or CCPA, which will take effect on Jan. 1, 2020, aims to enhance privacy rights and consumer protection for residents of California. Yet it impacts all industries, and some of its requirements are particularly challenging for retailers. Here are some considerations of what will be required for CCPA compliance.
Nearly three-quarters of U.S. consumers favor a national data privacy law that applies to all 50 states equally, according to a new survey. Adults are most comfortable handing over their email address and birth date, and least comfortable handing giving up their address and phone number, the survey found.
Both the U.S. Postal Service and Amazon experienced data glitches that exposed customer information. The USPS may have exposed the personal data of more than 60 million customers, while Amazon told customers their names and email addresses were exposed due to a technical error on its ecommerce site.
More than a quarter of organizations globally are not prepared to comply with the European Union’s new General Data Protection Regulation (GDPR), which went into effect May 25, according to a survey conducted by SAP Hybris. See what else the survey revealed about compliance efforts, or lack thereof, as the major directive impacts the use of customer data worldwide.