While generative AI is unquestionably a transformative technology being applied virtually everywhere, companies would do well to consider their potential for sharing sensitive personal information that could cause them to run afoul of privacy regulations both here and abroad. A cautious approach and careful attention to things like the structuring of contract agreements is advised, experts said.
The Biden administration has secured voluntary commitments from executives at seven technology companies that they would take steps to ensure safe development and deployment of generative AI systems, in response to various concerns that have been raised since ChatGPT’s release last fall. The commitments include calls for security testing and watermarking content produced by AI.
The Federal Trade Commission has filed suit against Amazon, alleging it duped millions of consumers into signing up for its Prime subscription program, then made it difficult for them to quit, an allegation the company vigorously denies. The FTC claims Amazon intentionally complicated the cancellation process, adding it “slowed or rejected changes that would’ve made it easier …”
The California Privacy Rights Act (CPRA), an amendment to the 2018 CCPA, went into effect Jan. 1, requiring publishers/advertisers to comply with new consumer data privacy guidelines. Other states including Connecticut, Colorado and Virginia are getting onboard. We break down the initiatives and their implications in this podcast.
With the new privacy era and the slow-but-certain abolishment of persistent identifiers, marketers have to figure out how to drive retargeting conversions. In 2023, the key to retargeting and hitting your KPIs still lies in brands’ first-party, user-level data – but not in the way you think it does.
The recent Cyber Weekend was a boon for online mining of consumer data, with major social media players using cookies to track users’ activity across the internet, including of course ecommerce websites, often without permission, then sell the data to advertisers.
As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.
Best Buy is the first retailer to leverage a new demand-side platform from Criteo that lets brands and agencies purchase ads across retail media networks in self-serve fashion, while also using retailer’s first-party data to make programmatic buys on the open web as third-party cookies are being sunset.
Amazon has purchased iRobot, naturally raising some privacy concerns about the use of consumer data in combination from Roomba, Alexa and Ring devices. It also fits in nicely with Amazon’s bigger ambition to own the smart home market. Jason Boyce, founder and CEO of Avenue7Media, discusses this as well as antitrust concerns.
Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.