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Your Brand World Amid Virtual Worlds

| Victoria Kurzweg

The future of brand-building is more than storytelling and design – it’s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

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CPG Brands, Know the New Ad Playbook

| Jordan Rost

Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket. 

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Customer Experience: Prepping for The Next Normal

| Chuck Koskovich

Most retailers reacted swiftly during the pandemic, creating an online presence or enhancing an existing one. Now many of them are wondering how to stay relevant and competitive in the “next normal.” How can you seamlessly blend the digital and in-person experience to offer the best possible customer experience? Here are some tips.

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5 Instagram Posts to Drive SMB Brand Engagement

| Lucy Manole

90% of people on Instagram follow a business, and two-thirds of the people surveyed say Instagram enables interaction with brands. While there are plenty of post formats you can try, here are the best types of Instagram posts to drive better brand engagement (and not just mere double taps).

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CPG Marketers: Data That Drives Retail-Intelligent Ads

| Kate DuBois

While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.

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Social Media Keeps Brands Roaring in 2021

| Scott Hirsch

Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?

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Breaking Down the True Cost of Coupon Fraud

| John Helmle

Saying coupon fraud costs the retail industry $100M/year is an oversimplification of the problem. Yes, that is the aggregated face value of mis-redeemed offers, but it doesn’t reflect all of the costs borne by industry players. Here’s a breakdown of how it affects manufacturers, retailers and consumers, and how to mitigate the impact.

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Uncommon Goods Steps Up Its SMS Marketing Game

| Mike O'Brien

Based in Brooklyn, NY, ecommerce crafts marketplace Uncommon Goods has been tested automated SMS campaigns, including for retargeting. Brian Hashemi, head of marketing and analytics for Uncommon Goods, talks about how the company is testing and learning with its SMS/email mix and working to increase personalization.