Why More Brands Are Moving Direct to Customer

| MCM Staff

FREE LIVE WEBINAR – Join Multichannel Merchant and Oracle Netsuite for this webinar to learn how the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct-to-consumer and more.

Direct-to-Consumer Omnichannel Personalization Without the Creep Factor

| Mark Smith

For most companies, customer experience is the new battlefield and the so-called “creep factor” is a concerning issue. In 2018, 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.

Marshalls to Launch Ecommerce Site

| Daniela Forte

Late to the ecommerce game, Marshalls is launching an online store later this year, its parent company, TJX Companies Inc. announced during its fourth quarter earnings call.