A Logistics Evolution in DTC is Part of the New Normal

| Don White

To succeed in this new world of retail disruption and ever-shifting customer demands, smart brands are moving to a direct model. The benefits of DTC can be substantial but require a dramatic retooling of operations, from customer service to returns management, direct merchandising, direct delivery and warehousing and logistics.

Last Mile Tech Drives the DTC Customer Experience During COVID-19

| May Walter

When DTC brands are able to understand and implement last mile technology providing greater visibility and transparency, they put themselves in a position where they can control the customers’ experience from start to finish, ultimately enhancing it in every way possible. Here are three ways to boost the last-mile experience.

3 Ways to Thrive in a Changing Landscape

| MCM Staff

ON DEMAND WEBINAR – Join us for this live panel discussion to learn about the rapid growth of DTC selling, and how increasing shipping and logistics demands are compelling brands to go direct.

A Q&A with Jeff Streader on Go Global’s Plans for Modcloth

| Mike O'Brien

Brand investment platform Go Global has closed its acquisition of women’s retro fashion brand Modcloth from Walmart, announced last fall, with financing from Tiger Capital Group. Go Global managing director Jeff Streader talks to Multichannel Merchant about Modcloth’s distinctiveness and the importance of listening to customers.

Brandless Goes Away, A Rare Stumble for SoftBank

| Douglas P. Clement

Direct-to-consumer (DTC) retailer Brandless, which sold beauty products, non-GMO snacks and everyday items under its own non-brand austere label in a radical departure from the norm, is halting operations. Brandless is laying off 70 employees and retaining 10 to fulfill remaining orders, which stopped being accepted Feb. 10.

Why More Brands Are Moving Direct to Customer

| MCM Staff

FREE ON DEMAND WEBINAR – Join Multichannel Merchant and Oracle Netsuite for this webinar to learn how the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct-to-consumer and more.

Direct-to-Consumer Omnichannel Personalization Without the Creep Factor

| Mark Smith

For most companies, customer experience is the new battlefield and the so-called “creep factor” is a concerning issue. In 2018, 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.