ecommerce site feature

4 Ways to Optimize Your Ecommerce Site

| Peter Messana

An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.

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Connected Customer Experiences, Designed for Today

| James Brooke

Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.

What Ecommerce Sellers Should Know About Third-Party Services

| Pat Maguire

While third-party solutions provide much-needed features, integrating them as a core part of your ecommerce stack is not without risk. So, whether you’re incorporating new solutions or reevaluating existing ones, ecommerce sellers should take the time to choose the right ones, saving time, money and peace of mind in the long run.

1-800-Flowers Acquiring PersonalizationMall from Bed Bath & Beyond

| Mike O'Brien

1-800-Flowers is acquiring PersonalizationMall.com from troubled retailer Bed, Bath and Beyond, which has been in the midst of a major turnaround effort, for $252 million. The deal includes a newly renovated 360,000-square-foot production/distribution center, a database of B2B and B2C customers and its website and mobile platform.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

| Dhruv Mehta

Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:

U.S. Supreme Court to Hear Case on Ecommerce Taxation

| Mike O'Brien

The U.S. Supreme Court has agreed to take up a South Dakota case this term that could reset the balance between online and physical store sellers by requiring taxation of goods sold by out-of-state merchants. However the high court rules, it will have a dramatic effect on retail and ecommerce taxation for years to come.

How Touch of Modern Tapped Automation, Technology to Scale Rapidly

| Jonathan Wu

Technology is the beating heart in ecommerce, and a strong heart builds endurance. Read how Touch of Modern’s in-house technology platform enabled it to build operational software around a single data warehouse, and how an accounts payable automation solution tracked 20,000+ supplier payments per year globally without a single headcount dedicated to AP.