An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.
Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.
While third-party solutions provide much-needed features, integrating them as a core part of your ecommerce stack is not without risk. So, whether you’re incorporating new solutions or reevaluating existing ones, ecommerce sellers should take the time to choose the right ones, saving time, money and peace of mind in the long run.
Add another cart abandonment headache. A new Baymard Institute study shows 18% of shoppers have abandoned a checkout in the last three months because they didn’t trust a site with their credit card information. Visual upgrades underscoring a perception of security and trustmarks were two suggested remedies.
1-800-Flowers is acquiring PersonalizationMall.com from troubled retailer Bed, Bath and Beyond, which has been in the midst of a major turnaround effort, for $252 million. The deal includes a newly renovated 360,000-square-foot production/distribution center, a database of B2B and B2C customers and its website and mobile platform.
Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:
So-called Grinch bots buy up popular toys in bulk at Christmas and resell them at a profit. They affected as much as 97% of traffic to ecommerce sites in the week ending Cyber Monday, Radware claimed. Now Congress is considering legislation for the third time to combat the threat. Will a new law or technology solve the problem?
The U.S. Supreme Court has agreed to take up a South Dakota case this term that could reset the balance between online and physical store sellers by requiring taxation of goods sold by out-of-state merchants. However the high court rules, it will have a dramatic effect on retail and ecommerce taxation for years to come.
The National Retail Federation reports online retail will grow 8% to 12% in 2017 – up to three times higher than the growth rate of the broader retail industry as a whole. Here is what you need to do in order to protect your data.
Technology is the beating heart in ecommerce, and a strong heart builds endurance. Read how Touch of Modern’s in-house technology platform enabled it to build operational software around a single data warehouse, and how an accounts payable automation solution tracked 20,000+ supplier payments per year globally without a single headcount dedicated to AP.