Flexible returns policies increase customer confidence, especially for ecommerce purchases, which is why savvy marketers dedicate themselves to ensuring an easy process. However, this frictionless approach also opens the door to those looking to exploit it. Here’s how to deal with ecommerce return fraud this holiday season.
Fabric, maker of automated systems for on-demand micro fulfillment in urban settings, has raised a fresh $200 million, bringing its valuation above the vaunted $1 billion mark as it looks to expand to new markets beyond its current operations in Washington, DC, New York and its launch site of Tel Aviv.
One strategy to build effective customer relationships is to integrate subscription programs into an ecommerce offering. Providing clear, consistent communication and establishing demonstrates you truly know your customer. And personalization, convenience and cost savings creates an affinity for your brand and authentic connections.
Given massive, lingering supply chain roadblocks, carrier capacity limits and labor shortages, inventory management has gotten trickier for retailers, especially as the critical Q4 approaches. This special report from Multichannel Merchant looks at ways retailers are rethinking their inventory approach to buffer against shocks.
Adobe Digital Insights is predicting U.S. holiday spending online will rise 10% over 2020, hitting a record $207 billion, with global spending to reach $910 billion, an 11% increase, while calling for a decreased emphasis on traditionally major days during Cyber Weekend as demand pulls forward.
Truck leasing, logistics and fleet management provider Ryder has made an investment in Gatik, whose technology will power autonomous middle mile deliveries for retail and ecommerce clients in the Dallas-Fort Worth area, initially equipping 20 leased Ryder box trucks for the purpose.
Consumers don’t want to sift through pages of product listings; in fact, most aren’t looking to scroll past page two of the search results. Fashion brands and retailers that are best equipped for a fast-paced consumer are those who have enabled high-quality site search.
Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age. Brands will need to do much more than simply provide interactions and interfaces if they are to lock in customer loyalty.
As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.
Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard tool in retailers’ customer experience kits.