The one thing brands can control is their online sales channel. From checkout to last mile delivery, DTC brands can ensure a seamless ecommerce experience. With the majority of Q4 and holiday shopping expected to shift online, brands must have their entire ecommerce channel prepared for an optimal customer experience.
Amazon has received approval from the Federal Aviation Administration to operate its delivery drones beyond visual line of sight of the pilot, removing a key roadblock to its eventual goal of deploying aerial fulfillment for Prime customers in less than a half hour.
Parcel shipping services will be in high demand for peak holiday season as more consumers are shopping online in the midst of COVID. And a new wave of peak surcharges from major carriers poses a significant burden for ecommerce shippers – and they’ve already hit. Here are ways to mitigate the costs coming into peak season.
Companies that are resistant or slow to change face real threats from the emergence of a new group of DTC brands, boosted by technology, that can deliver a complete end-to-end customer experience. Laggards need to address their operations urgently, or risk being digitally leapfrogged and left behind by the pack of hungry DTCs.
As e-grocery adoption continues to grow, with 60% saying they had bought online in the past month, up from 52% in March, Walmart has surpassed Amazon as the most-shopped online grocer, according to weekly data published by Coresight Research. There was also a dip in those reporting avoidance of public places and malls.
Walmart said its ecommerce sales nearly doubled in the second quarter, rising 97% to over $10 billion as it reaped the benefits of major digital investments and initiatives over the past several years amid a massive surge in pandemic-influenced online buying.
Kroger plans to launch a marketplace this fall through a partnership with French platform provider Mirakl, adding 50,000 items from sellers initially to its assortment, including toys and household goods in addition to specialty foods, international foods and natural and organic items. The marketplace is an expansion of Kroger Ship.
The uncertainty around schools reopening has made this back-to-school season unlike any before it for retailers, with school supplies lists often unknown as districts work out details, and the normal cadence of discount events and promotions disrupted as well, experts say. Apparel has been hit hardest while tech items are winners.
Getting ecommerce product content right in every instance is an impossible task. But you increase the odds of creating accurate, high-quality product listings by making management, approval and reuse of content so smooth and rapid that you’re left with ample time to be creative, innovative and purposeful with its presentation.
A multi-FC strategy isn’t right for every company because of the added expenses, inventory required and managing a second remote center. Coming to the right decision for your company takes detailed assessment. Here are 11 factors to consider in the process.